收購Beijing, Buenos Aires, Fort Collins, Hong Kong, London, New Delhi, Taipei, Tokyo – May 28, 2025Apple’s iPhone 16 was the world’s best-selling smartphone in Q1 2025, according to Counterpoint Research’s Global Handset Model Sales Tracker. This also marked the return of the iPhone series’ base variant to the top spot in the first quarter after a gap of two years. Apple maintained its strong presence in the top-10 list, securing five spots for the fifth consecutive March quarter. Meanwhile,
收購samsung featured one fewer model compared to the same period last year. While the top 10 smartphones’ share in overall global sales remained stable, the low-end (<$100) smartphones in the top 10 saw an increase in their contribution.The iPhone 16 performed well in Japan and the Middle East and Africa (MEA), with Japan recording the highest growth in base variant sales. Improved economic conditions and revised subsidy regulations favored Apple's pricing strategy and ecosystem, further strengthening its appeal in the Japanese market.The iPhone 16 Pro Max and iPhone 16 Pro ranked second and third in the list, respectively. The Pro series faced challenges in China due to government subsidies favoring sub-CNY 6,000 (~$833) devices and strong competition in the country’s premium segment from OEMs like Huawei. Despite this, Pro models continued to account for nearly half of Apple’s total iPhone sales for the third consecutive quarter.Apple’s iPhone 16e made a strong debut, securing the sixth spot in the global top-10 list for March 2025, its first full month of sales. Despite a higher price compared to the SE 2022, the 16e is expected to outperform its predecessor during its first year. This success will be largely driven by its significant technological advancements and expanded feature set.
收購samsung’s Galaxy S25 Ultra secured the seventh spot in Q1 2025, down from the fifth spot held by the S24 Ultra in Q1 2024. This shift was primarily due to a shorter sales window for the S25 Ultra during the quarter. Despite the limited availability, the S25 series delivered steady results, contributing one-fourth of
收購samsung’s total smartphone sales in its active sales month. With deeper Gemini integration, the S25 series also signals
收購samsung’s shift toward a more agentic AI experience, enhancing user productivity and personalization.The Galaxy A16 5G ranked fifth in Q1 2025, moving up one position from the Galaxy A15 5G’s ranking in Q1 2024. The model recorded a 17% YoY growth, supported by wider availability in markets such as North America, where it launched in January 2025. North America was the largest market for the A16 5G, accounting for one-third of its total global sales. Additional momentum came from APAC, Latin America (LATAM) and MEA, where it continued to gain popularity in the budget 5G segment.The Galaxy A06 saw strong growth, climbing four spots in the top-10 list compared to its predecessor in Q1 2024. This growth was part of a broader surge in low-end smartphone demand across all regions. Markets such as the MEA, APAC and LATAM contributed to three-fourths of global sales in this segment. As the supply of low-cost components eased, the segment became the fastest-growing segment in Q1 2025, capturing nearly 20% of total global smartphone sales.Xiaomi’s Redmi 14C 4G was the only model outside of Apple and
收購samsung to make it to the global top-10 list. It achieved an impressive 43% YoY growth over the Redmi 13C 4G. Most of its sales came from emerging markets, particularly the MEA and LATAM, underscoring Xiaomi’s strength in value-driven segments.Going forward, despite ongoing tariff tensions and broader market uncertainties, the share of the top 10 best-selling smartphone models is expected to remain relatively stable. This resilience is supported by OEMs increasingly focusing on high-end smartphones where consumer interest is driven by premium features.BackgroundCounterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) industry. It services major technology and financial firms with a mix of monthly reports, customized projects, and detailed analyses of the mobile and technology markets. Its key analysts are seasoned experts in the high-tech industry.Follow Counterpoint Research[email protected]
Summary
Category
Research Notes & Blogs
Published
May 28, 2025
Author
Team Counterpoint
Counterpoint Research is a global industry and market research firm providing market data, intelligence, thought leadership and consulting across the technology ecosystem. We advise a diverse range of global clients spanning the supply chain – from chipmakers, component suppliers, manufacturers and software and application developers to service providers, channel players and investors. Our veteran team of analysts serve these clients through our offices located across the key innovation hubs, manufacturing clusters and commercial centers globally. Our analysts consistently engage with C-suite through to strategy, market intelligence, supply chain, R&D, product management, marketing, sales and others across the organization. Counterpoint’s key coverage areas: AI, Automotive, Cloud, Connectivity, Consumer Electronics, Displays, eSIM, IoT, Location Platforms, Macroeconomics, Manufacturing, Networks & Infra, Semiconductors, Smartphones and Wearables.
Read more of the author's writing
Back To List
Related Research
Research Notes & Blogs
MEA Smartphone Shipments Rise 7% in Q1 2025 Driven by Festive Sales
May 26, 2025
Research Notes & Blogs
2025 Off to Shaky Start in Europe: Smartphone Shipments Down 4% YoY in Q1
May 26, 2025
Research Notes & Blogs
Japan’s MIC Rules Are Reinforcing Apple’s Dominance in the Premium Market
May 22, 2025
Research Notes & Blogs
Infographic: Q1 2025 | Smartphones | Mobile Market Monitor
May 21, 2025
Reviews
Apple Intelligence Review – Part 1: Writing and Summarization Shine, But Notification Handling Needs Smarts
May 16, 2025
Research Notes & Blogs
Vietnam Smartphone Shipments Decline in Q1 2025; Apple Fastest-Growing Among Top Brands
May 13, 2025
Research Notes & Blogs
US Smartphone Shipments in March Surged 30% YoY in Response to Tariffs
May 14, 2025
Research Notes & Blogs
Global Smartphone Market Revenue Grew 3% YoY in Q1 2025; Apple, vivo Only Brands to Grow Among Top 5
May 2, 2025
Coverage
AI
Automotive
Consumer Electronics
Display
eSIM
IoT & cIoT
Location Platform
Macro & Geopolitics
Manufacturing
Networks & Infrastructure
Semiconductors
Smartphones
Wearables
Insights
Research Notes & Blogs
CP Conferences
CP Conversations
Podcasts
Events & Webinars
White Papers
Reviews
Data
In the Press
Contact us
Country
USA
AFGHANISTAN
ALBANIA
ALGERIA
AMERICAN SAMOA
ANDORRA
ANGOLA
ANGUILLA
ANTARCTICA
ANTIGUA AND BARBUDA
ARGENTINA
ARMENIA
ARUBA
AUSTRALIA
AUSTRIA
AZERBAIJAN
BAHAMAS
BAHRAIN
BANGLADESH
BARBADOS
BELARUS
BELGIUM
BELIZE
BENIN
BERMUDA
BHUTAN
BOLIVIA
BOSNIA AND HERZEGOVINA
BOTSWANA
BOUVET ISLAND
BRAZIL
BRITISH INDIAN OCEAN TERRITORY
BRUNEI
BULGARIA
BURKINA FASO
BURUNDI
CAMBODIA
CAMEROON
CANADA
（圖／翻攝小米直播）
自從今年 MWC 世界行動通訊大會起，智慧手機開始吹起一波「單眼化」趨勢，各大品牌嘗試提供外接鏡頭，替手機帶來更好的光學影像。據傳，這股浪潮就連三星都考慮要跟進。
外媒《91mobiles》發現，三星最新一份專利內容提及替 Galaxy 手機裝上外接鏡頭的可能性，設計上涉及 4 組關鍵零件，包括支持可更換鏡頭配件的手機殼、可更換鏡頭模組、感光元件，以及驅動鏡頭或感光元件移動的馬達或啟動器。。
簡單來說，三星的概念是讓手機以某種方式外接一顆小巧的鏡頭，能透過磁鐵或是 RFID 來進行鏡頭辨識型號，進而配合光圈、焦段來改變拍攝的設定。除了鏡頭以外，專利也暗示可能搭配額外的顯示螢幕、閃光燈、電池、風扇等外接模組，來拓展不一樣的應用。不過目前這項技術只是專利階段，是否真的商用化在未來的 Galaxy 手機還很難說。
今年 MWC 大會，realme、小米就分別提出「可拆換鏡頭」的概念手機，允許加裝長焦鏡頭帶來更真實的淺景深效果與光學表現，或是搭配更大的感光元件，再借助手機的 AI 算力拍出美麗的照片。
（圖／vivo官網）
近期 vivo 所推出的 X200 Ultra 更是具體實踐了這項概念，讓手機可以搭配一顆等效焦距 200mm 的長焦鏡頭，捕捉畫質更清晰的遠景；Nothing 旗下的 CMF Phone 2 Pro 也帶來相似的概念，提供官方的外接魚眼、微距鏡頭，讓用戶可以拍出更多元的照片視角。
收購
收購