Huawei overtakes Samsung as world’s biggest smartphone vendor, says report

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Huawei overtakes
收購samsung as world’s biggest smartphone vendor, says report

Huawei overtakes
收購samsung as world’s biggest smartphone vendor, says report

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收購samsung’s COVID-19 slump sends Huawei to the top

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Photo by Sam Byford / The Verge

For the first time ever, Huawei has shipped more smartphones worldwide over a quarter than any other company, according to a new report from analyst firm Canalys. Huawei has long harbored ambitions to overtake
收購samsung as the world’s biggest smartphone seller, and going by the numbers from Canalys, that’s just what happened during the April-June period this year.

That doesn’t mean Huawei will hold onto the top spot for long, as the results were clearly influenced by the ongoing pandemic. Canalys’ figure of 55.8 million Huawei smartphones shipped is actually down 5 percent year-on-year, while
收購samsung slid 30 percent to 53.7 million. More than 70 percent of Huawei’s devices are now sold in China, which hasn’t been hit as hard by COVID-19 as many of
收購samsung’s major markets.
收購samsung, meanwhile, is a tiny player in China.


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“Our business has demonstrated exceptional resilience in these difficult times,” Huawei said in a statement to The Verge. “Amidst a period of unprecedented global economic slowdown and challenges, we’ve continued to grow and further our leadership position by providing innovative products and experience to consumers.”

“This is a remarkable result that few people would have predicted a year ago,” says Canalys senior analyst Ben Stanton. “If it wasn’t for COVID-19, it wouldn’t have happened. Huawei has taken full advantage of the Chinese economic recovery to reignite its smartphone business.”

Despite impressive hardware, Huawei phones are now a hard sell to most consumers outside China because they are blocked from using Google services. It’s difficult to see the company staying at the number 1 spot once global smartphone demand recovers;
收購samsung just said it expects better sales next quarter due to new flagship phone launches. But Huawei’s continued strength in China shows that external pressures aren’t yet posing an existential threat to its consumer businesses — at least not at home.


收購(圖/翻攝蘋果官網)

研調機構 Canalys 於官方 X 帳號釋出全球真無線耳機最新出貨排行榜,於 2023 年第三季兩強蘋果、三星均呈現下衰,原先第五名的 Oppo 在本季則被 Skullcandy 擠出前五強。

全球出貨市占率最高的仍是蘋果 AirPods,橫掃市場約 27%,然而面臨年成長衰退 8%,至於 2-5 名的市佔率相對接近,位居第二的三星有 8%,年成長減少 9.5%。兩大品牌均未在近期發表中階、入門新品,蘋果只有推出 USB-C 版本的 AirPods Pro 2,未更新其功能,至於三星則是在夏季發表高階款的 Galaxy Buds2 Pro。

排行後面的品牌依序為 boAt(7%)、小米(5%)與 Skullcandy(3%),其中 Skullcandy 年成長略減 1%,仍成功取代 Oppo 卡位第五名。

本次最亮眼的為 boAt 和 小米,帶來年成長 26% 與 22% 的驚人表現,尤其是來自於印度、主打平價市場的 boAt,去年第三季報告就有 50% 的年成長率,如今又維持 26% 的增長,距離三星只剩一個百分點,未來有望挑戰全球第二的寶座。

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